Tailored Market Sizing and Scoping
We conduct qualitative and quantitative research to evaluate the market opportunity for a new product or service. Our tailored market studies provide clients with a sound platform for quantifying the sales opportunity via organic growth or acquisition. We have a strong track record analysing markets in the utilities, industrial, resources, infrastructure and construction supply chains.
Examples of recent assignments:
- A national study into the alterations and additions market to identify market opportunities and barriers to steel solutions for re-roofing, framing, guttering and
re-fencing. The study involved conducting in-depth interviews with manufacturers, contractors and installers
- Market sizing and scoping studies of construction in the electricity sub-transmission and transmission sectors of the national electricity market to evaluate the market opportunity for a new steel pole solution. The study involved in-depth interviews with executives from energy authorities nationally, supported by structured telephone interviews with contractors and end users in the resources and property development sectors
- Primary research and desk research into local and international timber markets to identify the market opportunity for a new timber grading technology on behalf of a major timber milling company. The research involved comparing supply chains and production methods for harvesting and grading timber in Australia, Europe and North America. We also gathered feedback from internationally-based decision-makers via structured telephone interviews
- A study into consumers’ attitudes to water harvesting for a government-funded initiative, which consisted of moderated focus groups with consumers in Sydney, Newcastle and the Gold Coast, and was supported by telephone and desk research to size and scope the potential market in Australia for water harvesting technologies
Please submit your brief if you would like us to respond to a project. We are happy to cater to projects with special requirements and provide fixed price quotations for all projects.
For smaller projects offering a lower return on investment, RLI Niche Market Estimator provides a similar service at lower cost.