Tailored Solutions
Red Letter Information excels at developing “workaround” methodologies to obtain the market information our clients need. We combine data collection methods creatively to achieve your project objectives when published reports are not available. Depending on the nature of the project, we employ methods such as moderated focus groups, informal telephone research, in-depth face-to-face interviews and online surveys or forums.
Examples of recent assignments:
- Qualitative research among consumers on behalf of a leading paint manufacturer to evaluate sub-branding options for interior paint. The research consisted of intercept interviews in retail stores and was accompanied by an omnibus study into brand awareness and purchasing patterns for benchmarking purposes
- A national study into customer satisfaction levels on behalf of an international packaging manufacturer. The scope of work involved building a profile of packaging OEMs who import and distribute packaging equipment in Australia by company structure, equipment type, specification preferences and relationship with the supplier. Data was collected via face-to-face interviews, telephone research and desk research
- Qualitative and quantitative research on behalf of an engineering service provider to size and segment the market for civil engineering services on the eastern seaboard of Australia. The research involved conducting in-depth face-to-face interviews with decision-makers supported by desk research, and resulted in a target list of companies by relevant capability characteristics
- A study of the international market opportunity for a carbon fibre wheel in six countries for a product developer with export capability. The research involved detailed desk research and informal telephone research with manufacturers and distributors to quantify the international market opportunity and identify relevant supply chains and potential channels to market for the product
Please submit your brief if you would like us to respond to a project. We are happy to cater to projects with special requirements and provide fixed price quotations for all projects.