Online Market Research Tools

Red Letter Forums

You are:


...and you want a reliable, cost-effective response from decision-makers.

Red Letter Forums are moderated online discussion panels. They are a highly targeted and cost-effective method of generating qualitative feedback about selected topics. Panel participants can discuss ideas and vote them up or down, providing quantitative data on your topic of interest. You can view participants’ feedback in real time for instant results.

If you want to obtain more detailed quantitative data, you can invite forum participants to complete an online survey and add value to your project.

You can leverage the traffic from your website via a link or purchase a link from a selected third-party website to ensure respondents have the desired profile. For business-to-business applications, panel members participate via invitation in a secure online environment.

Typically, Red Letter Forums cost $3,950 plus GST per forum topic. This includes discussion board design, forum hosting and moderation up to two weeks, an executive summary report of the research findings and the raw data in an Excel spreadsheet. The final report will be delivered in electronic format. The cost does not include advertising costs of third party websites or development of email lists.

Please submit your brief if you would like us to respond to a project. We are happy to cater to projects with special requirements and provide fixed price quotations for all projects.